Ready to boost your growth?


Consultant | Strategist | Entrepreneur | Mentor | Speaker

About Me

I'm a naturally curious person with a solid experience in Digital Marketing and Product Management. My passion? Helping out small businesses to grow to its full potential and empower people for success. You would be surprised how much your business could grow just by taking a few steps into the right direction.

I believe everyone is fully capable of reaching their goals. I will empower you so you can gain more confidence, attain the knowledge and skills you need and show you the way. And if that's not enough… No problem! I’ll design the perfect solution for you to help make your dream come true!


Let's Talk!

Work Experience

Some of the companies I work (ed) at in Marketing, Advertising, Branding, and Communications for the past 5+ years.

  • ArchHyve logo ArchHyve
  • Ardagh Agencies logo Ardagh Agencies
  • ISG Contract logo ISG Contract
  • PeggyRain logo PeggyRain
  • Translit logo Translit
  • Keysight Technologies logo Keysight Technologies
  • inbestMe logo inbestMe
  • The Crêpe Kitchen logo The Crêpe Kitchen
  • Citigroup logo Citigroup
  • Banco de Crédito BCP logo Banco de Crédito BCP
  • SocMark logo SocMark
  • Publicidad Causa logo Publicidad Causa

Qualifications

Some of the fields I've studied in the past 10 years. I'm obsessed with Marketing, Advertising, Product, Business, Tech.

2020—2021

Full Stack Software Development

Code Institute

University Accredited Irish Professional Diploma — Irish NFQ Level 6

2020—2021

Executive MBA

Universitat de Barcelona

Business Administration & Management, General — Irish NFQ Level 9

2020—2021

Entrepreneurship Acceleration Program

Wharton School

Specialisation in Entrepreneurship (EAP) — Irish NFQ Level 6

2020—2021

Software Product Management

University of Alberta

Specialisation in Software Product Management — Irish NFQ Level 6

2020

Software Product Management

Product School

Professional Diploma in SPM (PMC™) | Certified — Irish NFQ Level 6

2020

Advanced Data Analytics

Product School

Professional Diploma in ADA (DAC™) | Certified — Irish NFQ Level 6

2020

Strategic Digital Marketing

Digital Marketing Institute

Professional Diploma in Digital Marketing (CDMP™ | DMI PRO) — NFQ Level 6

2010—2014

Marketing and Advertising

Universidad de Lima

BA in Communication and Media Studies + Major & Minor — Irish NFQ Level 8

Let's Work Together

How Can I Help

I have a variety of services designed to suit every need. And if you don’t find yours, get in touch and we'll figure something out!

Consulting

Have you run out of effective tactics and you have no idea how to grow your business?

Strategy

Do you know exactly where you want to be in a year but you don't know how to get there?

Management

Do you need to outsource some digital marketing or product tasks due to a lack of time?

illustration of a girl using her mobile phone

Training

Do you want to save some money by doing a few tasks yourself but you don't know how to?

Mentoring

Is it your first business or corporate job and you don't feel confident enough yet?

Speaking

Are you organizing an event and you want me to attend so I can share exclusive insights?

What I Do

Fields I'm deeply passionate about. I'll share my experience and knowledge to help you grow/launch your business!

Digital Marketing

Digital Strategy, Email Marketing, Content Strategy, Automation...

Learn More

Online Advertising

Paid Search (PPC), Social Media Ads, Video & Display Ads, Remarketing...

Learn More

Growth Marketing

Influencer Marketing, A/B Testing, Referral Marketing, Affiliates...

Learn More

Product Management

Product Strategy, MVP, Customer Development, Feature Prioritization...

Learn More

Personal Branding

I will help you determine the best way to position you online.

Learn More

Entrepreneurship

Building and launching your small business or startup step by step...

Learn More

Communities

Communities I'm part of as an Active Member -Entrepreneurship, Business, Marketing, Technology, Product-

  • JCI Ireland logo Leadership
  • ThePowerMBA logo Business and Entrepreneurship
  • Growth Hacking Course logo Growth Marketing
  • Sian Horn's The Club logo Women in Business
  • IPMG logo Product Management
  • Product School logo Product Management
  • Product Buds logo Product Management
  • Code Institute logo Software Development
  • Women in Tech logo Women in Technology
  • Up She Rises logo Women in Business

Testimonials

portrait of a girl called Hannah Smith
Hannah Smith

"Once I applied Effie's tips shared during our first consultation, my business rocketed immediately!"

portrait of a guy called David Brown
David Brown

"Effie has helped me launch my first startup by providing me with crucial tools and a solid GTM strategy."

portrait of a guy called Isaac Wood
Isaac Wood

"I'd always wanted to change careers, break into Product, but I had no idea how to. Effie just made it happen!"

Get In Touch

Opening Hours

Monday-Friday 9:00am-5:00pm | Saturday 09:00am-1:00pm

Cork City, Ireland

+353 85 255 9003

Let's Work Together